IPD Import Promotion Desk

Cost- and risk-optimized sourcing from new markets

Foreign trade. The general public and politics mainly take this to mean exports. The importance of imports, however, is often underestimated, and little attention is still paid to the search for new foreign suppliers. But that is changing. The import of goods assists the European private sector in securing resources.

German and European companies need import promotion. And that is exactly what the Import Promotion Desk (IPD) provides. IPD is an initiative in Germany to promote imports. It is the hinge between European importers and exporters from selected developing countries and emerging nations.

IPD links importers and exporters as trading partners and aims to establish sustainable business relations.

Well-informed, risk-optimised, and with reduced effort for international buying – these characterise the IPD’s service pledge.

Companies in Germany and throughout Europe profit from a neutral, free-of-charge and comprehensive support covering the entire purchasing process.

IPD opens up new attractive supply markets for imporers in the partner countries. The importers are also given information on products, markets, and countries. In the context of trade fairs and buying

missions, IPD mediates direct contacts to carefully selected and evaluated exporters.

IPD is currently active in 13 countries: Egypt, Ethiopia, Ecuador, Ivory Coast, Ghana, Indonesia, Kyrgyzstan, Colombia, Nepal, Peru, Sri Lanka, Tunisia, and Ukraine.

IPD focusses on specific product groups:

  • Fresh fruit and vegetables
  • Natural ingredients for foods, pharmaceuticals and cosmetics
  • Technical wood
  • Cut flowers
  • Sustainable tourism

Strong partners

IPD is an initiative of the Federation of German Wholesale, Foreign Trade and Services (BGA) and sequa gGmbH - the globally operating development organisation of German industry.
The IPD is funded by the Federal Ministry for Economic Cooperation and Development (BMZ).

contact person

Dr. Julia Bellinghausen
Head of Communication
Import Promotion Desk
Telephone: +49 228 965 05 890
e-mail: bellinghausen(at)